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Study: Non-Traditional Media Attracting Eyeballs
By Steve Rubel
Expert Author
Article Date: 2005-03-14
According to the second annual State of the News Media report, blogs and other alternative sources are increasingly caputring eyeballs ...
... USA Today reports.
The study, conducted by The Project for Excellence in Journalism, was released today. Key quote...
"Blogs and 'so's your mother'-style talk shows are distorting news in America beyond what anyone could have imagined 10 years ago," (Joe Angotti, a former NBC News executive who now teaches journalism at Northwestern University) says. "The public is finding it more difficult than ever to distinguish between legitimate news and unverified drivel. The problem is that most news consumers don't realize that mainstream media reporters work within strict policies and guidelines that these other outlets don't require."
(via IWantMedia)
About the Author:
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
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