Kanoodle To Target Smaller Players For RSS Ads
By Nick Wilson
Expert Author
Article Date: 2005-02-28
Kanoodle are to open up their BrightAds RSS advertising product to smaller publishers according to the Pamela Parker in a Clickz story.
"We are seeing some trends specifically in the content-targeted sponsored links marketplace that make us believe this is the right direction to head, said Mark Josephson, SVP of marketing and business development for Kanoodle. "RSS feeds, blogs, and social networks are becoming a really viable channel."
I've not heard anything good about Kanoodle's regular contextual ads for sites, so im dubious as to whether they'd be any better for RSS feeds, though it's still a welcome move. With the current furor over the Google Autolink fiasco alternatives to Google products are becoming very interesting indeed.
About the Author:
Nick Wilson is the publisher and founder of Threadwatch.org.
Threadwatch is a group blog, or forum if you prefer, focusing on Marketing and Related Technologies - News and discussion for those that make their living on the WWW - Register here to participate.
|
