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Levis To Put Bloggers In An Ad
By Steve Rubel
Expert Author
Article Date: 2005-02-09
Gawker reports that Levi's wants to cast bloggers for an advertising campaign ... A tipster sent Gawker the following email.
Gawker: Hello, I am doing a casting for Levi's, the 2005 Brand campaign be shot in NY March 4, 5th and 6th and need bloggers to appear as themselves to model.
It is part of a branding campaign called " A Style for Every Story." See ad attached. If we use you, you will get $10,000 and your name will appear next to it. I need your photo if you are interested . My email is [redacted] or I can be reached at [redacted]. I look forward to your response. Thank you.
Hey Levis - where's my cut? Did you read my idea? (Via Ad Freak)
About the Author:
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
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