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Bloggers Rate Super Bowl Ads
By Steve Rubel
Expert Author
Article Date: 2005-01-21
The Merc: A convergence of factors - the near-religious fervor in which Americans identify with, and talk about, their favorite products ...
... the mass appeal of online communication and the buzz factor tied to Super Bowl ads - has led marketing experts to focus more closely on what consumers are writing in blogs and on other Web forums.
More from The Merc ...
"``It's like meta commentary,'' observed Adam Hanft, a marketing and branding expert who is chief executive of Hanft Unlimited in New York City.
A well-read blog gives its creator, or those who post opinions on it, a global audience. ``Suddenly, instead of an audience of just a couple of colleagues, someone can have an audience of tens of thousands,'' said Jonathan Carson, president and chief executive of BuzzMetrics, a word-of-mouth research company in New York.
The Super Bowl, in a sense, becomes the ultimate buzz-platform, said Tim Calkins, a marketing professor at Northwestern University's Kellogg School of Management."
About the Author:
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
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