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Dissecting Firefox Marketing
By Steve Rubel
Expert Author
Article Date: 2004-11-15
Rebecca Leib breaks down the Mozilla team's amazing use of online word of mouth marketing to promote the Firefox browser.
The campaign to date has helped generate over a million downloads per day since Firefox emerged out of beta; registered over 25,000 volunteer marketers; encouraged about 100,000 Web sites to display promotional buttons and banners; generated wall-to-wall coverage in the blogosphere and mainstream media; and raised a quarter of a million dollars for a full-page ad in The New York Times. The future is now.
About the Author:
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
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