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Search Engine Ad Revenue Up 35 Percent
By WebProNews
Staff Writer
Article Date: 2004-04-22
Interactive Advertising Bureau (IAB) has released the Final Full-Year 2003 Internet Ad Revenue Figures, and the report has revealed that ad sales across the Internet has risen 21% from the previous year. The biggest jump, however, was in keyword sales.
According to the report, keyword ad sales accounted for 35% of ad revenue generated. In fact, the Internet industry as a whole ended the year with a $7.3 billion worth of ad revenue.
| 2002 | 2003 | Display Ads (Banners) | 29% | 21% | Sponsorship
| 18% | 10% | Classified | 15% | 17% | Slotting Fees | 8% | 3% | Keyword Search | 15% | 35% | Interstitial | 5% | 2% | E-Mail | 4% | 3% | Rich Media | 5% | 8% | Referrals | 1% | 1% | |
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