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Your Target Audience: Who Are They And What Do They Want?
By advertisingsecrets.com
News Source
Article Date: 2003-04-09
It still amazes me. When I write copy for a company, I always ask about their target audience. I have to know who I'm writing to in order to create a message that will bring a response. But about half the time, the client is absolutely stumped about who their target audience is and what they want.
At the risk of sounding like a broken record, I'll say it again: "You have to know your target audience before you can advertise effectively."
It just makes sense. How can you deliver what the customer wants unless you know what that is? How can you present a message in a way the customer will respond to unless you know their communication style? Bottom line. you can't.
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Power-Packed Web Marketing Strategies, Advertising Tips and Achievement Techniques Used by Successful Online Entrepreneurs.
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