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Heart Association Launches Review For First Paid Ad Campaign
By Adweek
News Source
Article Date: 2003-04-02
The American Heart Association is in the early stages of an agency review for its first paid-advertising effort. Billings are estimated at $40 million over three years.
The Dallas-based association has enlisted The Rojek Cutcher Group in Cleveland to oversee the search for an full-service shop to handle a national branding campaign, RCG principal Lorraine Rojek said.
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