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E&M Advertising Gets $7M Media Buying Account
By DM News
News Source
Article Date: 2003-04-02
Universal Technical Institute Inc., a national technical training provider, outsourced its $7 million direct response media-buying account to E&M Advertising, the companies said yesterday.
E&M, New York, will handle media buying, formerly done in-house by Universal, on long-form and short-form television advertising as part of the contract. Universal will continue to handle DRTV creative production in-house.
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