|September 11, 2013|
|Product Listing Ads have 21% Higher Click-Through Rate than Text Ads!|
|By Navneet Kaushal|
| According to a report released by Marin Software, Google's Product Listing Ads (PLA) have higher click-through rates in the paid search results than the standard text ads, since November 2012.
The report revealed that shoppers still find PLAs to be more relevant to product searches instead of standard text ads, regardless of the seasonality.
In the month of June and July, PLAs had 21percent higher click-through rate than the text ads. In July 2013, the PLA CTRs increased 19 percent year over year. It has been increasing each month since February. Marin has also revealed that there was a huge growth in PLAs during Q4.
PLAs are cheaper and better performers than standard text ads. While the CPC of PLAs has increased 53 percent year over year, the CPC of text ads too has increased 10 percent. [...]
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|Learning more about our advertising future in Google Glass world|
| How could Google Glass change advertising? Well, it was revealed that there might be a “pay per glaze” style of advertising.
Here I talk with Sahil Jain, CEO of AdStage, about the future of advertising. Interesting conversation.
Interesting conversation about what advertising might look like on Google Glass.
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|Google announced a few months ago that ad sitelink descriptions were getting an upgrade with the Google AdWords transition to enhanced campaigns. Traditional ad sitelink extensions are links within your regular pay-per-click text ad that can direct [...]||“Video, video, video!” That seems to be all that’s on brands’ minds over the last few weeks after Vine grew in popularity, Instagram announced video capabilities and YouTube introduced new changes. But with the increasing use of mobile, Instagram and Vine have become key players for quick, yet creative video [...]||In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Twitter’s new, direct response program.Twitter has displayed “cards” for quite some time. They are the expandable tweets that typically are used [...]|
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