Google AdWords has introduced new app advertising tools with new features for advertisers




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September 17, 2012
Navneet Kaushal Google AdWords' New App Promotion Tool with CPA Bidding & New Ad Formats!
By Navneet Kaushal
Google AdWords has introduced new app advertising tools with new features for advertisers with an app promotion campaign in AdWords, or those who are planning for an app promotion campaign in the iTunes App & Android Google Play store. The two new features include:

Mobile App Ad Formats:

As per this feature, the text ads will now have more info about what’s on offer in case of iOS & Android apps. The info will also include the payments expected and other users’ review and ratings. Any new ratings or reviews coming in will be automatically updated in the ads.

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