Google AdWords has introduced new app advertising tools with new features for advertisers

AdvertisingDay (Enable Images to Fully Enjoy)
September 17, 2012
Navneet Kaushal Google AdWords' New App Promotion Tool with CPA Bidding & New Ad Formats!
By Navneet Kaushal
Google AdWords has introduced new app advertising tools with new features for advertisers with an app promotion campaign in AdWords, or those who are planning for an app promotion campaign in the iTunes App & Android Google Play store. The two new features include:

Mobile App Ad Formats:

As per this feature, the text ads will now have more info about what’s on offer in case of iOS & Android apps. The info will also include the payments expected and other users’ review and ratings. Any new ratings or reviews coming in will be automatically updated in the ads.

Continue Reading

Today's Top Videos:
Can the 'Declaration of Internet Freedom' Keep the Web Open?
Just as the United States celebrated its independence this 4th of July, multiple Internet activists have come together [...]
Watch Video
Kiip: The App That May Change Advertising Forever
If you're involved in advertising, you know that it's difficult to get people to click on ads. Being familiar with this [...]
Watch Video
Is Competition Really a Problem in the Tech Industry?
There is no disputing the fact that competition has been dramatically debated in the tech industry in recent years. Google, Facebook, Apple, and many other companies that we would consider [...]
Watch Video
Recent Articles:
Twitter Building the User Interest Graph to Appeal to Advertisers
Indeed there’s many changes going on at Twitter these days but what does that mean for you, the user? Well, with Twitter you never really know and for the user Twitter really can be defined as being useful for many various things. To some Twitter is a personal bulletin board for sharing thoughts and tips, for others Twitter may be an engagement platform for customer service, for many it may simply be an extended RSS feed used to amplify ones reach… there really is many uses for Twitter – perhaps too [...]
How Facebook Will Become The Biggest Ad Network Shiny Ads Announces Ad Platform for Direct Sales Brand Awareness Is The Top Goal For Facebook Ads, Say Marketers
Facebook's stock has been taking a beating since their IPO. I'm not an expert on stock trading and I don't own any Facebook stock, but I think the media and investing world are thinking too much about the short term and what Facebook is today opposed to what it likely is to become in the future. Even though the headline in Forbes reads, “Online Ad Revenue Growth Slowing”, when you dig in to the article, and the actual Internet Advertising Bureau (IAB) numbers you can find more than a few bright spots. For instance, the industry is growing at a rate of 15%, compared to the second quarter of last year. There is also [...] "Why do you buy advertising on Facebook?" That very simple question was asked to marketers in a survey from Ad Age and Citigroup. The respondents were given six different reasons; build brand awareness, drive traffic, build fans or [...]
Read More... Read More...
Other iEntry Business Resources:
- - - iEntry Inc.
- - -
- - -
--This email is a service of AdvertisingDay--

iEntry, Inc. 2549 Richmond Rd. Lexington KY, 40509
2012 iEntry, Inc. All Rights Reserved Privacy Policy Legal
AdvertisingDay: ">Deactivate / For other inquiries: