Take A Look At Your Campaigns




AdvertisingDay (Enable Images To Fully Enjoy)
March 12, 2012
Should PPC And SEO Campaigns Have Different Landing Pages?
By Mike Moran
If you work in a small company, you might never have considered this as a question. You have a low budget and so why wouldn't you use the same landing page for the same keyword in organic and paid search? Why pay for two different pages about exactly the same thing? But if you work for a large company, this isn't a funny question at all. It is very common for the teams that run SEO and PPC to be completely separate. And when your teams are completely separate, they tend to do things separately, because coordination costs time. So, it is in fact quite normal for large search campaigns to use different landing pages for paid and organic. The question is whether it is a good idea. How would it affect your numbers if your paid and organic landing pages were the same?

The only way to find out is to try. But before you try, you might want to consider a few things:

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