QR code experiment: 9 brands at the Mall of America on Black Friday

Do You Use QR Codes?

November 30 , 2011

QR code experiment: 9 brands at the Mall of America on Black Friday

By Arik Hanson

I've long been skeptical of the QR code madness among marketers. Sure, I've read all sorts of numbers around QR code adoption–good and bad. But many of the studies still pin *understanding* (not adoption) of QR codes in the 30 percent range. So, I tend to think, as a rule, QR codes are pretty over-hyped among marketers.

Follow my logic for a moment. For any brand to be successful using QR codes, your customers would need to follow a few steps. 1) They would need to understand what a QR code is and how it works (see 30 percent number). 2) They would need to have a smartphone AND a QR code scanner on their phones (numbers of smart phone users have recently been identified around 50 percent–those with QR code readers is most likely a smaller percentage). 3) They would need to see the QR code AND be compelled enough to take 1-3 minutes to scan it and consume the content you're driving them to. 4) Your content would need to be compelling enough to get them to take action–the ultimate end goal.

Continue Reading

Today's Top Videos:

Personal Branding: Create Quality Content To Market...

If you are already blogging about your passion, checking your stats can give clues as to what people are really interested in on your site. According to The Rich Brooks of Flyte New Media...

Watch Video

Effective Software To Produce Your Videos

Barbara DeHart, Vice President of Marketing at Telestream, sits down with WebProNews and talks about their video software Wirecast and ScreenFlow. As DeHart explained, the company...

Watch Video

Can Online Video Become As Popular As Network TV?

Without the restrictions of conventional TV, and with the backing of sites like YouTube, Internet video has a clear edge and a bright future. According to Jim Louderback, the CEO of Revision3...

Watch Video

Recent Articles:

How To Link Google+ Business Page With AdWords Campaign

Google AdWords has released a new feature called Social Extensions, that integrates your AdWords campaign to Goolge+ page. They have given a detailed step-by-step guide to adding social extensions to your ads.

Why Is Google Doing This?

This move by Google is another step in its plan to integrate its various services with Google+. Larry Page had reaffirmed the same in September this year. Now, this new feature called Social Extensions integrates Google+ pages and AdWords...

Read More...

Microsoft Advertising adCenter Updates

Today when I logged into Microsoft Advertising adCenter I realized that some major updates had been made! The new adCenter interface is much more user friendly, saving us all some time.

Bloomberg reports that search giant Google is collaborating with Best Buy, Macy's, and other retailers to develop "web-based circular ads" similar to the ad inserts you see in the major newspapers.

This morning Ace Metrix announced the Top 10 national TV ads for the third quarter of 2011. Unexpectedly, September 11th gave the Super Bowl a run for its money...

Read More...

Other iEntry Business Resources:

	WebProNews.com
	Jayde.com
	MarketingNewz.com

	SalesNewz.com
	CareerNewz.com
	InvestNewz.com

	eCommNewz.com
	WebsiteNotes.com
	AdvertisingDay.com