As an extension of online advertising, pay-per-click marketing is invaluable. While there will always be naysayers with regard to very notion of ppc campaigns being useful, the truth is, it's an effective method for targeting the people whom you wish to see your ads, and it continues to be refined in an effort to deliver ads with exacting precision to intended and targeted traffic. A potentially very powerful update to the Google pay per click arsenal arrived recently in the form of Google Interest Category Targeting.
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After testing in closed beta for over two years now, Google has finally launched Interest Categories for AdWords, allowing advertisers to target consumers based on their previous browsing history and individual interests.
Advertisers can choose from a list of categories that match the type of consumers they want to target and Google will show relevant ads to searchers who it believes are interested in those categories.
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In an attempt to refine the statistics on estimated clicks, cost, and ad position for its AdWords users, Google recently announced some changes in the algorithm that is responsible for...
