|
 |
| Recent
Articles: |
| Will Social Media Listening Replace Market Research? |
| Advertising Age had an interesting story last week brought to my attention by a colleague, where a Procter & Gamble exec speculates that social media is already changing the world of market research. It's an interesting story, mostly because of who is quoted. When a company with the marketing chops of P&G says something, you've got news. But the news is actually much bigger than what you are reading in Ad Age. |
| Read
More... |
|
|
|
|
|
|
