The Five Minute Guide To Cheap Startup Advertising

March 21, 2011

The Five Minute Guide To Cheap Startup Advertising

By Rob Walling

Imagine that you've just completed version 1 of your product and you're preparing for launch. You've greased the wheels with a few bloggers, targeted some keywords with SEO, created a bit of linkbait, and scheduled the press release to launch in the morning. At this point your co-founder turns to you and says: "What are we going to do with the $300 we have stashed away for advertising?" Consider this your lucky day. The goal of this article is to provide you with the core of what you need to know about cheap startup advertising as quickly as possible, so you can start spending that ad budget wisely. Let's get started.

Two Key Advertising Strategies

The half-life of advertising traffic is zero. This means that the moment you stop shelling out cash, the traffic stops. The problem is that with typical conversion rates of 1-2% you're paying for 98 or 99 out of every 100 people to walk away and never come back to your site. To combat this inherent wastefulness of advertising, I have two key strategies I recommend no matter which method of advertising you use.

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Other iEntry Business Resources:

	WebProNews.com
	Jayde.com
	MarketingNewz.com

	SalesNewz.com
	CareerNewz.com
	InvestNewz.com

	eCommNewz.com
	WebsiteNotes.com
	AdvertisingDay.com