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| Free Content Vs. Paid Content: Is One Better? |
| The topic of content farms, and specifically, what search engines are going to do about them has constantly been in the news lately. As a result of this constant outcry from consumers... |
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| Layar: Augmenting the World, 1 Layer at a Time |
| According to Gene Becker, a strategist with Layar, augmented reality (AR) is "the blending of the digital world and the physical world." He further explained to WebProNews that it adds digital... |
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| Is Spokeo Crossing the Privacy Line? |
| Have you heard of Spokeo? Although it has been around since 2006, it has been receiving a lot of attention of late. For those who are not familiar with it, Spokeo is a people search... |
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| Recent
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| Understanding Consumers' Attitudes Towards TV vs. Online Video |
YuMe, a video advertising technology company, recently released a new study in which they surveyed 498 viewers over a 6 week time period (U.S. residents, ages 13-54) to better understand their viewing attitudes/behaviours towards TV vs. online video. below are some of the key findings:
* Online Video's Explosive Growth Will Continue: More than 66% of respondents said they watch more online video now than they did 12 months ago and 48% expect they will continue to watch more in 2011. |
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| Focusing Your Advertising On People |
| Social media and its impact on business only exists because of the larger trend of customer information and consequent choice making. 15 years ago, most of us didn't care so very much... |
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