Social media and its impact on business only exists because of the larger trend of customer information and consequent choice making. 15 years ago, most of us didn't care so very much about where our meat came from, or which rental car company we used, or what type of permanent marker we wrote with – because we didn't have any meaningful information to help us decide.
Did we write letters to Hertz, Avis, Enterprise, and Budget and ask them to send us brochures so we could make a more informed choice? Of course not. Nor, did we hoof it down to the local library to use encyclopedias or read annual reports via some byzantine database.
Social media isn't new. In fact, it has actually been around for a long time in various forms. However, social media, as we know it today, really began to popularize only a few short years ago.
Customer relationship management (CRM) is a common strategy in marketing circles, but what about social CRM? It's a concept that is becoming more popular as the value of social media increases.
With the online publishing and tech industry booming, it is unfortunate that not many legal experts have been as eager to embrace these new areas. Luckily, there are organizations such as New Media...
If you have ever driven during rush hour in the Philadelphia area, you might have noticed a rather curious billboard. This billboard is in attention-avoiding black with no images or color. Instead in...
As consumer use of and time spent on social media sites increases, the opportunities
for effective advertising become more attractive to companies in search of customers
to connect with.
Don't get me wrong, I don't think that online marketing is a gamble, but it is
a form of calculated risk. Unlike typical wagers, you have the ability to adjust
how much you are placing on a particular tactic...
