| Are You Gambling With Your Advertising Budget? |
Don’t get me wrong, I don’t think that online marketing is a gamble, but it is a form of calculated risk. Unlike typical wagers, you have the ability to adjust how much you are placing on a particular tactic, there are more than two teams, what one channel does impacts another and there is much more than just a win or loss outcome.
But if you are placing all of your marketing budget or efforts on only one channel, you might be missing the big payout: conversions... |
| Read
More... |
|
| How Will You Prepare For The Online... |
In the world of online marketing, search and social media are evolving at an incredible pace.
Consider these stats: Google sites handle about 88 billion queries a month but did you know, twitter is approaching 20 billion?
Facebook added over 200 million users in less than a year and Hitwise has reported that Facebook tops Google in weekly web traffic.
Social media is hot, but... |
| Read
More... |
|
| Using
Local Internet Marketing To... |
|
In recent months, there's been no shortage of attention heaped upon the importance of local advertising online. Mobile marketing is starting to blossom, allowing people to look for services in ways they never could before. Perhaps even more importantly, they can search for information in situations they never could before, such as research at the point of sale. Powerful stuff. But this powerful new local marketing wave is yet to wash over a huge segment of marketers-B2B marketers.
|
| Read
More... |
|
