In the world of online marketing, search and social media are evolving at an incredible pace.
Consider these stats: Google sites handle about 88 billion queries a month but did you know, twitter is approaching 20 billion?
Facebook added over 200 million users in less than a year and Hitwise has reported that Facebook tops Google in weekly web traffic.
Social media is hot, but is by no means mutually exclusive of search. Search has expanded beyond Google and marketers must now consider other search channels such as internal Facebook search and mobile search as channels where customers are looking.
The intersection of search engine and social media innovations are in flux with dynamics of changing consumer preferences for information discovery, consumption and sharing. The blur of all this change is an opportunity for brands and marketers to engage an active marketing strategy that converges the disciplines of search, social media, content and online public relations.
Perhaps
more than any other car company, Ford has been successful when it comes to social
media. Recent efforts revolving around the Fiesta and the Explorer, for example...
Many
people still find some aspects of social media - such as giving away info for
free and chatting with folks instead of actively selling products - counterintuitive.
Wayne
Sutton, business development/marketing strategist for TriOut, spoke to Abby Johnson
about his location-based service. Sutton says users of TriOut can see their friends recent activity...
In recent months, there's been no shortage of attention heaped upon the importance of local advertising online. Mobile marketing is starting to blossom, allowing people to look for services in ways they never could before. Perhaps even more importantly, they can search for information in situations they never could before, such as research at the point of sale. Powerful stuff. But this powerful new local marketing wave is yet to wash over a huge segment of marketers-B2B marketers.
One of the most underutilized tools in this new local Internet marketing game is the Google Place Page.
We made a stop at Jimmy Johns sandwich shop this weekend as a family (disclaimer: I'm a huge Jimmy John's fan-and no, they are not a client of ACH Communications). One of the first things you notice...
This relates to the post that I did over at Marketing Pilgrim the other day when I registered my disgust for advertisers and web sites who throw huge ads in between me and the content I want to see on their site.
Are you advertising on Facebook? If not, you might be missing out on a huge opportunity.
In this interview with Dennis Yu, CEO of BlitzLocal, you will learn some killer tips for advertising your business on Facebook.
