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 | | Ideas For Filling The Marketing Funnel | | Marketers who are looking for ways to interest more people in their business may be in luck. Bernie Borges, the CEO of the inbound marketing agency Find and Convert, shared several... | |
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 | | Managing Content Through Curation | | Pawan Deshpande, CEO of Hivefire, tells WebProNews that inbound marketing all starts with content. Creating content can be a challenge from blogs, press releases and podcasts... | |
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 | | WebProNews Presents Blogworld | | The 2010 Blogworld & New Media Expo, along with the Social Media Business Summit, is almost here, and for the fourth consecutive year, WebProNews will be providing coverage. Tune in... | |
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| Recent
Articles: |
| Has The Interstitial Ad Become Overused? |
This relates to the post that I did over at Marketing Pilgrim the other day when I registered my disgust for advertisers and web sites who throw huge ads in between me and the content I want to see on their site. You can read about just how much I love intrusive advertising here so I'll move on.
So what's this new interstitial low? I went to the UK's Daily Mail and instead of the usual video jumping up and graying out the content in the background I got what was the equivalent of a 10-15 second audio only spot for BlackBerry. No way to turn it off AND it played for the next two pages I clicked to (finally stopping at the fourth).
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| Adding New Ecosystem Of Ads Within Books |
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I conducted an ad hoc and wholly unscientific poll among a handful of my friends the other day about the possibility of advertising coming to books. It produced some strong (and predictable) negative reactions.
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