| Keeping Your Advertising Team Creative And... |
|
If you lead a team of marketers, you likely have a creative bunch. People who, ideally, have a lot of passion about what they do – the key ingredient for successful social media and content marketing.
But that natural passion can easily get buried under...
|
| Read
More... |
|
| Understanding And Stopping Dishonest... |
|
As someone who works full time at the agency founded by David Ogilvy, there are plenty of reminders of his wisdom on the walls. Even online, at least once a day I see a tweet come through with someone quoting one of his famous sayings. So I...
|
| Read
More... |
|
| Learning From Other's Advertising Mistakes |
|
If you're an active user of foursquare, the popular location based app, you may have noticed the "Special Nearby" tab when you check in somewhere. By clicking on that tab you're taken to a "special" from a local vendor.
However, most of the...
|
| Read
More... |
|
