If you lead a team of marketers, you likely have a creative bunch. People who, ideally, have a lot of passion about what they do – the key ingredient for successful social media and content marketing.
But that natural passion can easily get buried under layers of indiscernible corporate fiat. So how do you help your team break free of the stultifying grind that makes the average enterprise run? How do you make sure they don't just feel like a cog in the wheel mindlessly hewing to corporate policy and filling spreadsheets all day?
I sat down with Daniel Burstein, the Editor of MarketingExperiments, for an interview about the role and importance of heart and passion in sales, marketing, social media, and content marketing. And, well, inspiring passion in a sales and marketing team is one of my passions. So read the below interview, which initially appeared on the MarketingExperiments blog, and then let me know how you share that drive with your team, or how your leaders do (or do not) keep you fired up about your mission…
Daniel Burstein: "Passion" and "heart." Those aren't words I often hear associated with "job," at least not "marketing job." How do you instill passion in a company, in a marketing department?
Brian Carroll: The most important thing is clarity about your values and vision. Clarity trumps persuasion. Do people understand what your company stands for? What difference do they make? And how do they fit into the big picture? How are they integral parts in making that difference?
Continue
Reading |
