Learning From Other's Advertising Mistakes

June 29, 2010

Learning From Other's Advertising Mistakes

By Rich Brooks

If you're an active user of foursquare, the popular location based app, you may have noticed the "Special Nearby" tab when you check in somewhere. By clicking on that tab you're taken to a "special" from a local vendor.

However, most of the foursquare offers I've seen aren't all that special. Take this offer I just saw from our local Starbucks.

If you're not a foursquare user, the one thing you need to know is that any location on foursquare can have one (and only one) mayor. The mayor is basically the person who checks in the most. If there's more to the algorithm than that, foursquare isn't telling.

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