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Google Now Allows You To Analyze Your Competition By Courtney Mills Google recently updated its AdWords program to allow advertisers to analyse their competitors a little more closely. Analyze Competition allows advertisers to measure how their campaign performs against their competition. It measures your performance over the past two weeks. Then, using categories stemming from your products or services keywords it then gives you perspective on how your competitors are doing in those same categories. For each category, users will see a bar graph highlighting the advertiser's performance compared to the performance of its competitors. The video below gives a thorough overview of the new feature. Continue Reading

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