| Online Advertising Stats Point To Big Year... |
| IAB Australia has released some fresh statistics, and while they amount to good news for the online advertising industry, they should also act as a signal to individual advertisers that they need to take action. The main point: spending...
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| Google Alters Ad Agency-Related Programs, Tools |
| The way in which Google deals with advertising agencies - and the way in which advertising agencies should subsequently deal with advertisers - changed this week. Google replaced its traditional Google Advertising Professionals program...
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| Giving Credit To View-Throughs For Site... |
| An increasingly popular question in attribution management and in advertising measurement is what effect ads – that were viewed but not clicked on – have. These ads are known in the lingo as 'View-Thrus' or 'View-Throughs.'
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