| Google Alters Ad Agency-Related Programs, Tools |
| The way in which Google deals with advertising agencies - and the way in which advertising agencies should subsequently deal with advertisers - changed this week. Google replaced its traditional Google Advertising Professionals program...
|
| Read
More... |
|
| Giving Credit To View-Throughs For Site... |
| An increasingly popular question in attribution management and in advertising measurement is what effect ads – that were viewed but not clicked on – have. These ads are known in the lingo as 'View-Thrus' or 'View-Throughs.'
|
| Read
More... |
|
| Effectively Advertising In Google's Content... |
| Advertising in Google's content network effectively is not an easy task to accomplish, so the Google Adwords blog has created a great set of best practices to help you get started on the right foot. Some of the best practices are detailed...
|
| Read
More... |
|
