| Giving Credit To View-Throughs For Site... |
| An increasingly popular question in attribution management and in advertising measurement is what effect ads – that were viewed but not clicked on – have. These ads are known in the lingo as 'View-Thrus' or 'View-Throughs.'
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| Effectively Advertising In Google's Content... |
| Advertising in Google's content network effectively is not an easy task to accomplish, so the Google Adwords blog has created a great set of best practices to help you get started on the right foot. Some of the best practices are detailed...
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| Calculating The Accurate ROI From Your... |
| Sometimes it perplexes me that we spend so much time questioning the return on investment on Internet marketing spending, but we spend almost no time asking about the ROI of the "tried and true" methods, such as television advertising.
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