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March 31, 2010
Effectively Advertising In Google's Content Network
By Manoj Jasra
Advertising in Google's content network effectively is not an easy task to accomplish, so the Google Adwords blog has created a great set of best practices to help you get started on the right foot. Some of the best practices are detailed below, but check out the Adwords blog for the complete insight.

* Setup the same starting CPC bid as your Search campaigns: We recommend starting with the same maximum CPC bid as your Search campaign ad groups. Once AdWords has collected enough data, our smart pricing technology will automatically optimize your bids on the Content Network to give you more profitable clicks.

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