| PR Professionals Need To Learn SEO Skills |
| The PR industry is in a state of flux with increasing importance on getting into the content and social web business. Consumers are spending more time with digital and social media. Advertising dollars are following. That means... |
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| How To Place Your Ads In Google Maps |
| My article on "Six Odd Tactics For Getting Ads Into Google Maps" posted today on Search Engine Land, and I believe many of my regular readers should find it moderately entertaining. The piece covers how some elements of guerrilla marketing... |
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| Targeted Ads Could Be Wasting Your Budget |
| Maybe you can have too much of a good thing. As the Internet allows advertisers to slice and dice large segments of desirable markets into thinner, more defined slices it also creates something that is much less desirable: smaller profits.
How is that you say? |
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