Click to Play Microsoft and Kia Produce UVO... At CES 2010, Kia and Microsoft unveiled Kia UVO, which is powered by Microsoft. UVO is part of Microsoft Windows Embedded Technologies and... Recent Articles Targeted Ads Could Be Wasting Your Budget Maybe you can have too much of a good thing. As the Internet allows advertisers to slice and dice large segments of desirable markets into thinner, more defined slices it also creates something that... Gaining Conversions Through Search Query... Did you know that you can create a "Search Query Performance Report" from your Pay Per Click campaign? What is so special about this report? Ad.ly Adds Tweet Analytics Data Ad.ly is an ad network for Twitter. You set your price and approve the targeted ads before they're inserted (marked as ads) into your Twitter stream. Keeping Your Social Media Advertising... Online rules of engagement are changing. Old school business approaches and methods are getting left behind for dynamic new mediums that offer...

02.03.10 How To Place Your Ads In Google Maps By Chris Silver Smith My article on "Six Odd Tactics For Getting Ads Into Google Maps" posted today on Search Engine Land, and I believe many of my regular readers should find it moderately entertaining. The piece covers how some elements of guerrilla marketing have found their way into some Google Maps advertising patents, and also how some others have used creative means to get messages into Maps via "roofvertising", "skywriting" and more. Those familiar with Natural Search Blog may remember some of my similar past work here outlining laser graffiti ads on buildings, roofvertising, marriage proposals in Google Maps, "earth art" geoglyph ads, and sponsoring town names as an Ultimate Local SEO tactic. It's not surprising to see guerilla marketing tactics finding their way into Google Maps. Not only does Google itself seek to introduce disruptive technology innovations, but I expect that as Satellite and Aerial photos may get more frequently updated in such interfaces we'll be bound to see a whole lot more efforts from people trying to get messages conveyed through the Maps interfaces. The real question I'm left with, is if Google resells ad space on pictures of people's rooftops and billboards, would they owe anything back to the original property owners?!? Comments About the Author: Chris formerly headed up the Advanced Technology Department for Verizon Superpages.com (later spun off under Idearc Media), where he worked for ten years, specializing in patent-pending work in mapping, local search, analytics, and SEO. As the natural search optimization expert for Idearc, he founded and chaired the company's SEO Council. Chris is currently a Lead Search Strategist for Netconcepts, a search optimization firm. Chris is a regular columnist for Search Engine Land, covering the 'local search' beat. He also blogs for Natural Search Blog, and speaks at industry conferences such as Search Engine Strategies.

AdvertisingDay is brought to you by: WebProNews.com Jayde.com MarketingNewz.com SalesNewz.com CareerNewz.com InvestNewz.com SohoDay.com WebsiteNotes.com AdvertisingDay.com ManagerNewz.com SearchNewz.com CRMNewz.com About AdvertisingDay AdvertisingDay stays on the cutting edge of the evolution of eCommerce and how that affects business decisions. AdvertisingDay believes that eCommerce Trends Become Strategy.

-- AdvertisingDay is an iEntry, Inc. publication -- iEntry, Inc. 2549 Richmond Rd. Lexington KY, 40509 2010 iEntry, Inc.  All Rights Reserved  Privacy Policy  Legal archives | advertising info | news headlines | free newsletters | comments/feedback | submit article