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07.29.08 Google Adwords Dominate on Knols By Barry Welford Google has now fully launched its competitor to Wikipedia. Knol has been open in Beta format since December with only a certain number of authors allowed to contribute. Perhaps the most graphic explanation of what it is all about is provided by its Plain old bag o’ knols, which appears ‘below the fold’ on the screen. Clearly many of its Beta authors were medical doctors who could write pharmaceutical knols, which will support a great deal of AdWords advertising. If such a knol attracts the searcher’s click, then they will move from a search report page with AdWords to an explanatory page with AdWords. With Google so dominant in search they are formidable competitors in the advertising field. However Internet advertising is so lucrative that competitors will certainly be offering attractive advertising packages that should be seriously considered. One such is Performancing (thanks to Donna Fontenot for the heads up). Any blogger should certainly seriously consider making money with PerformancingAds. For advertisers, Performancing offers a whole variety of Targeted Blog Advertising packages. Anyone looking for the best ROI on their Internet advertising should certainly include PerformancingAds. As Google works on its ad based Wikipedia, it will be interesting to see how the Internet advertising world evolves. It should certainly be a time of opportunity for any advertiser who wishes to get the best value for their advertising budget. Comments About the Author: Barry Welford, President of SMM Strategic Marketing Montreal works with business owners and senior management on Internet Marketing strategy and action plans to grow their companies. He is a moderator at the Cre8asite Forums and writes on current issues on the Internet and on the Mobile Web in three blogs, BPWrap, StayGoLinks and The Other Bloke's Blog.

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