Please join Baynote in a recorded webinar featuring Dr. Tom Kosnik, Stanford consulting professor and internationally recognized author.

At this webinar you will learn: Why a "Barbie" strategy usually beats a "Bond" strategy The good news and the bad news about role rotation Why C.R.U.D.E. messages get through.

Dr. Kosnik will use several real world examples, including Mattel's global strategy with its Barbie product line to illustrate Dynamic Positioning. He will also discuss how to diagnose your current position, why a segmentation strategy alone will fail, the need for and the difference between a macro and a micro positioning lens.

Attendees will see how organizations are leveraging intent-driven website search and content recommendations as part of a Dynamic Positioning strategy.

Dr. Tom Kosnik is a Consulting Professor with Stanford's Management Science and Engineering program. His teaching and research focus is Global Entrepreneurial Marketing and Entrepreneurial Leadership. He is co-authoring the upcoming sequel to Crossing the Chasm with Geoffrey Moore. He consults for numerous technology companies.

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